Sirène
Media
& Strategy.
Canada-based.
Global-minded.
# A fresh start built with purpose and creativity.
Where it all began:
It all started when Lucas Raganhan (Founder) - Brazilian, naturally curious, and deeply passionate about people, travel, and meaningful stories - decided to pack more than 15 years of professional experience into a suitcase and cross borders to Canada.
With a career built across marketing, tourism, and hospitality in Brazil, Lucas became widely recognized by colleagues, clients, and partners for his strategic thinking, executional clarity, and human-centered perspective on business.
That consistent recognition became the catalyst for the next step: entrepreneurship.
Vancouver was chosen as the destination to deepen his expertise in Digital Marketing, combining hands-on experience with academic training at Greystone College, while expanding a global view on branding, performance, and digital experience.
Sirène Media & Strategy was born from this movement.
Who is Lucas Raganhan:
Lucas is a marketing strategist, consultant, and founder of Sirène Media & Strategy.
His career was built in practice, working with real brands, real challenges, and real people, long before ready-made formulas became popular.
Over the years, his work has focused on:
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Marketing strategy and brand positioning
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Communication and customer experience
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Digital projects in Brazil and Canada
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SEO, content strategy, web, and digital planning
Entrepreneurship didn’t happen by chance.
It came from recurring feedback highlighting his ability to translate complex ideas into clear actions, with sensitivity, organization, and a strong focus on results.
Today, Lucas combines professional experience, academic background, and multicultural perspective to help businesses grow with more clarity and less improvisation.
Connect on LinkedIn.
What people say about Lucas:
Leadership & Human Development Facilitator
Lucas consistently stood out for his commitment, responsibility, and depth of reflection. He contributed not only to results, but to people’s development, always with openness to growth and change.
Career Coach
Lucas is deeply engaged and passionate about his work. His empathy, leadership, and ability to build meaningful relationships elevate every project he touches.
Hospitality Expert - Hotel General Manager
An exceptional professional who leads with energy, generosity, and excellence. Lucas consistently delivers results while developing people around him.
Airlines Industry Expert
Organized, charismatic, and highly committed. Lucas delivered measurable improvements in both qualitative and quantitative processes wherever he worked.
Why the word “Sirène”?
“Sirène” is a French word that carries a powerful dual meaning: a siren (from mythology) and an alarm (from the modern world).
This duality defines the brand’s essence.
From mythology, we draw the power of stories that connect.
From modern life, the call to action that creates movement.
Imagine your brand as a boat at sea.
Sirène Media & Strategy is the lighthouse:
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Strategy as the map
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Empathy as the compass
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Direction as the destination
What drives us: marketing is not a formula, it’s a living process.
At Sirène Media & Strategy, we believe marketing should never be automatic, generic, or mass-produced.
Here, marketing is process, listening, and continuous construction.
Every project is custom-built, respecting the brand’s context, moment, and identity. No shortcuts. No empty promises.
Our services include:
# Digital Marketing
What sets our approach apart and why brands trust us:
01
Tailor-made strategies, never templates
02
Clear, human, and collaborative processes
03
Content built with identity and intention
04
Commitment to sustainable, long-term results
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Real communication — no marketing jargon
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Archetypes-based branding to guide tone, voice, and positioning
Responsibility, creativity, and delivery, in our clients’ words:
French to Immigrate (French online school)
“Sirène helped me organize my online presence and plan my content strategically. Engagement grew 30% in just three months.”
Kauane Exotérica
“The care taken with archetypes and branding moved me deeply. My logo feels exactly like me.”
RS Comunicação
“Lucas rebuilt our website and SEO from the ground up. Results appeared in the first week.”
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BeCharmy Canada
“Before Sirène, my Shopify site existed but didn’t sell. Now it’s strategic, structured, and ready to grow.”
Turbo Design
“We are Sirène’s SEO partner in Brazil. We trust their work completely.”
From Canada to the world, with a local-first mindset:
Sirène Media & Strategy is based in Canada and works with clients worldwide.
We speak different languages (literally and culturally) to support brands that want to grow with authenticity, purpose, and performance.
View our profile on Google Maps:
© Sirene Media & Strategy
Made with ♡ in Canada.
