Much more than just a good-looking design.
Your brand needs to be clear, recognizable, and consistent, and that starts with brand identity.
Visual identity is a complete system of graphic elements that communicates who you are before a single word is spoken.
At Sirène Media & Strategy, we design identities with intention and meaning. Our approach combines strategic branding, color psychology, brand archetypes, visual consistency, and storytelling.
Here, every line, every color, and every typeface exists for a reason.
Each project is created to reflect the essence of the business and achieve real goals: attracting leads, building authority, strengthening positioning, or driving growth.
# Branding & Visual Identity
What is brand identity?
Brand (or visual) identity refers to the set of graphic elements that consistently and strategically represent your brand.
It goes far beyond the logo and includes:
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Logo and variations
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Strategic color palette
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Custom typography
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Graphic elements, patterns, and icons
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Application and style guidelines
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Brand manual (brand book)
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Brand tone of voice
Together, these elements ensure your brand is presented with coherence across digital and physical channels, today and in the future, strengthening recognition and positioning.
# Branding & Positioning
Our methodology: we don’t just deliver files. We deliver clarity and strategy.
We don’t just deliver a logo.
We deliver clarity and strategy.
01
Strategic immersion:
We dive into your brand universe, understanding purpose, audience, values, and competitive differentiators. This is where positioning begins.
02
Creative direction & visual concept:
We translate strategy into a visual concept that reflects the brand’s essence and speaks to the right audience.
03
Visual identity system creation:
We design the logo, color palette, typography, and graphic elements based on the approved concept.
04
Brand guideline (brand book)
You receive a clear, practical, and strategic guide to apply your brand with autonomy and consistency.
05
Mockups
and extensions
We create applications, including stationery, digital materials, social media assets, packaging, and other brand touchpoints as needed.
# Visual Identity & Brand Creation
Benefits of a well-built visual identity
Strategic clarity and positioning
A clear visual identity communicates who the brand is, reinforces positioning, and guides marketing decisions.
Immediate brand recognition
Visual consistency creates familiarity and strengthens brand memory
Credibility and professionalism
A solid visual identity conveys trust and maturity.
Higher perceived value
Well-positioned brands are perceived as more valuable.
Visual communication aligned with the right audience
Design created to attract the people who truly matter.
Ease of applying the brand consistently
Less improvisation, more clarity across all channels.
# Awareness & Brand Building
Who is this service made for?
Brands in launch or repositioning phases.
Businesses that need to start (or evolve) with a clear and strategic identity.
Independent professionals seeking a more professional presence.
Those who want to position themselves with authority and clarity.
Local businesses aiming to grow with authority.
Companies looking for recognition and differentiation in their market.
E-commerce and digital-first businesses.
Brands that need visual consistency across multiple touchpoints.
# Brand & Branding
01
Logo: horizontal, vertical, reduced, black & white, and variations
02
Strategic color palette (primary, secondary)
03
Typography and text hierarchy
04
Graphic elements, icons, and supporting visuals
05
Complete brand book (PDF), including brand tone of voice
06
Social media kit (optional)
07
Institutional stationery (optional)
Our deliverables include:
# Visual Identity & Positioning
Frequently asked questions about visual identity:
© Sirene Media & Strategy
Made with ♡ in Canada.
