French Online Teacher: when strategy, positioning, and content unlock real results.

Brand repositioning, visual identity refresh, SEO, and digital presence structuring for an educational project focused on migration, studies, and international careers.

The challenge:

Frrances pra Migrar (an online French education project focused on migration, studies, and international careers) by Jenny was already a strong project in terms of content and purpose.

Jenny Dauvergne has over 25 years of international experience, a solid academic background, and has already impacted more than 1,000 students across 15 countries.

The problem wasn’t knowledge; it was how the brand showed up digitally.

Before the project faced clear challenges:

The brand didn’t reflect Jenny’s archetypes and personality,
Content was published without a clear strategy,
Low conversion despite a lot of effort,
Lack of organization between website, social media, and Google,
Very limited time to plan and structure the digital presence.

There was a lot of value being delivered, but little clarity in communication and positioning.

Our immersion and diagnosis (the Sirène method):

Before any visual or technical changes, we did what we always do at Sirène: listen, analyze, and understand the whole picture.

Our immersion included:

A deep reading of Jenny’s story as a teacher, immigrant in Brazil and other countries, and educator,
Archetype analysis of both her personality and the brand,
Understanding the real audience (people looking for French for migration, studies, and work, not only in France, but also in Francophone countries),
A full diagnosis of the existing digital presence,
An SEO audit to identify organic growth opportunities.

Here, strategy comes before aesthetics.

Branding is not about looks, it’s about translating essence.

What we developed:

#01

Brand strategy and positioning:

We grounded the entire positioning of Frances pra Migrar in Jenny’s archetypes, creating a narrative that feels more coherent, human, and trustworthy.

The brand began communicating with more authority, clarity, and empathy, without losing closeness.

#02

Visual identity refresh:

We refreshed the visual identity to reflect more modernity, dynamism, and professionalism, while still honoring the brand’s history.

Result: a more current, consistent brand aligned with the project’s new phase.

#03

Tone of voice definition:

We structured a tone of voice that is clear, welcoming, and educational, aligned with someone who teaches and has personally lived the migration journey.

Communication started to:

Connect emotionally,
Educate without overcomplicating,
Convey authority without distance.

#04

Strategic SEO and implementation:

We conducted a complete SEO audit and implemented both technical and strategic improvements.

The SEO plan had balanced:

High-volume keywords,
Low-difficulty opportunities,
Keywords related to French proficiency exams (DELF, DALF, TCF, TEF, CLB5, CLB7),
Searches related to French for migration and Francophone countries, not just France.

#05

Digital presence structuring:

We organized and structured all digital channels:

Creation and optimization of the Google Business Profile,
NAP standardization (name, address, phone),
Organization of social media profiles,
Creation of a Link in Bio centralizing website, social channels, and CTAs,
Strategic guidance for content and conversion

Result: less effort, more clarity, and more free time for Jenny to focus on what she does best, teaching.

#06

Brand Book:

We organized the full identity into a practical brandbook, ensuring visual and strategic consistency across content, social media, and digital materials.

This gave the brand autonomy and confidence to grow without losing direction.

The new brand identity. A visible transformation:

“Was it worth it?”
The impact was clear:

+30% growth in interactions in just 3 months.

+25% increase in revenue.

A brand that communicates more clearly: visually, verbally, and emotionally.

Better alignment across all digital channels.

Optimized time management, allowing Jenny to focus on teaching.

More strategic and engaging content.

Not every result comes from traffic alone.

Here, branding + SEO + strategy worked together.

Jenny Dauvergne

Francês Pra Migrar

“I don’t have words to thank you for all the work you’ve done. You took a huge weight off my shoulders by organizing my online presence and helping me plan my content strategically. Interactions grew by 30% in just 3 months, increasing my revenue by 25%.

You always bring content ideas that generate more engagement, recommend creative professionals for visuals, and help me gain more time in my schedule.

You helped me renewing my brand, which now reflects more modernity, dynamism, and authority. They centralized all my links, website, and CTAs, making conversion much easier. I highly recommend them. Merci beaucoup!”